Viral Marketing Secrets

Author : Partick Berringer

Want to get Better at your Google Maps Marketing today?

For many service business owners, Google Maps Marketing can be a real mystery We don’t really know exactly how it works We’re not real sure about what works best for us And probably because of some past frustrations, we’re not even sure where to start

Most seem to at least have a notion of what’s involved in Google Maps Marketing a web site, Yellow Pages advertising, brochures, direct mailings, networking, seminars, trade shows, etc

But if that’s all it took, wouldn’t we all be attracting enough clients?

I’m sure you’ve tried one or more of these things at least to some degree And I’m sure you’ve had at least some successes now and again But are you able to make it work consistently for your business?

If not, what could be going on?

First, let’s agree to a definition of Google Maps Marketing Here is my favorite one for small, service-based businesses:

“Google Maps Marketing is the use of strategies to generate a constant supply of high-quality leads for your service business ” Simple to understand and speaks directly to the results we want

OK, so doesn’t this definition take us right back to what we said we already knew about Google Maps Marketing a web site, Yellow Pages advertising, networking, etc ? Well maybe, but first it’s important to understand why your current Google Maps Marketing activities aren’t producing consistent results

Put your message and materials to the “So What?” test

Start with your core Google Maps Marketing message Pull out your most frequently used Google Maps Marketing tool and read it out loud Put it to the “So What?” test

After you read it out loud, is it possible that your intended audience could respond with “So What?” “Why do I care?” or “What’s in it for me?” If your message doesn’t tell your intended audience what solutions you are providing to address their issues/problems/challenges, and how it relates to the benefits they’ll receive from your services, then a “So What?” response is exactly what you might expect

Messages and materials that are all about who you are and the history of your company and what services you offer and why you’re so qualified to provide these services and how you partner with your clients to achieve superior results, etc are likely to fail the “So What?” test

Challenge all of your current Google Maps Marketing materials Remember, it’s the intended audience that counts What’s in it for them? Why should they care?

Listen, if your Google Maps Marketing is consistently generating all the high-quality leads you can handle, then don’t change a thing But if you haven’t quite figured out how to generate a constant supply of leads for your service business, then you owe it to yourself to challenge your current Google Maps Marketing tools by putting them to the “So What?” test

Try these ideas:

* Challenge all of your Google Maps Marketing tools that aren’t contributing to consistently generate leads for your service business – even the ones that have worked in the past Could you improve the message and get a higher return? Put it to the “So What?” test

* Try the X’s and O’s test (especially with the last letter you wrote) Mark an X every time your Google Maps Marketing piece mentions your name, company name, or the words “I” or “me” Mark and O every time it mentions the prospects name, company name, or the word “you” or “your” If the X’s outnumber the O’s, rewrite it before using it again

* Try gathering up a group of people you can trust to give you very honest feedback You’re not just looking for proof readers, but individuals who will give you honest feedback on whether your materials pass the “So What?” test

* Be prepared for some negative feedback, but more importantly, be prepared to do something about it

* Don’t just accept opinions, but try to get down to realistic response For example: “I think this part is too wordy and detailed ” (opinion) versus “I got pretty lost and confused with the level of detail in this part ” (response)

* Remember that it is the intended audience that counts If it’s not clear who the message is intended for when it’s received, then how can it pass the “So What?” test

Partick Berringer provides SEO Services and is a Google Maps Marketing and writes for SEO Services .

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