Part 5 Making Money with Article Marketing

Author : Cynthia Kirby

Leading Up To Submitting Your Article

To all writers and non-writers out there, now is the time to start digging up those creative writing skills

With modern communication technology comes’ the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to your sites and converting them into buyers

This is why article writing, submissions and publications are also getting popular There are already many tools that people can use to make the process of distributing their articles more easily Though this is invaluable in getting the contents more exposure, which is only half of the story

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1 Confusing the reason to promote the articles with the reason to write them

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts

But there is only one reason why you write an article, and that is to inform your audience If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them

You need to figure out first how to get people to read what is in your article then make them click on your resource box You can achieve this by producing better contents

2 Failing to maximize the promotional opportunities of article marketing

You may know already that your articles can help you generate additional links back to your site But do you know that you can get more visitors and better search engine results from the same articles?

Mention keywords at strategic places Just be sure not to overdo them Some are even using anchor text which is also an effective method But it is important to know, the majority of directories are not able to support this method

Remember that is not only about the links back to your site Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work Better search engine results also are great benefits

But these things do not put much money in your pocket There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings Not just increase the number of visitors to your site

Start out with a plan and see to it that your article will serve the function that you intended it to have

3 Publishing content that does not help your readers

Maybe in the process of writing articles, you are thinking that all you want is links back to your site And any visitors it can generate are fine Guess what? Not all article banks and directories are going to accept your content automatically Oftentimes, they have some guidelines and specifications on the articles that they are accepting

You can double the number of sites you can submit to by writing articles that the directories want to share with other people All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight

Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf

In the end, it is all really a matter of choice on your part You can start getting a little exposure from increased links back but on a very basic level Or enjoy massive exposure from a little extra time making quality contents

It will be your choice You may not be aware of the fact that an article submitted to directories is not meant to have the same level of exposure as highly-targeted content one geared on a narrow group of people

Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit

I started www.chat24-7.com so I can work from home. Please enjoy my article site and feel free to read write submit articles. Find affiliate marketing ideas, do some shopping. Enjoy! Chat24-7 is a directory of quality articles…

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This entry was written by admin, posted on October 5, 2010 at 8:20 am, filed under Article Marketing. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.

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