Online Negative Reviews and Effects on SEO

Author : Arthur Cooper

The question here is do online reviews affect your SEO rankings? The answer is a resounding yes

Let’s think logically here, people Google is a trusted source of information If you get positive reviews their algorithms should push your website up in a search index If your business is doing well, and proven to be a reliable source of consumer goods and information, Google wants you on top Conversely, if you have a ton of bad reviews, you should rank low, or not at all in a Google search index

For example, if too many people were lured into business with a crooked company because it showed up at the top of a Google search index, eventually Google would be blamed Their bread and butter is people using their links, so angry internet users could eventually add up to Google’s demise They prevent this by effectively sorting positive and negative reviews and ranking your company accordingly

A key example of this is the recent New York Times article that featured a business that was supposedly thriving online because of bad reviews Their whole campaign was based on bad customer service so that people would talk them up online As a result, they claimed to rank higher than even the manufacturer of the products they sold in a Google search index After Google heard of this smear campaign, they quickly rectified their algorithms, and that business can’t be found anywhere within a Google search index anymore While in the short term, it would seem that their negative reviews had a positive effect on business, after Google discovered them, they will no longer rank with that URL ever again They probably won’t even be able to start a PPC or AdWords campaign Essentially, that adds up to the death of their company

Based on this key example you can see that negative reviews will eventually impact your SEO campaign in a dramatically negative way So, make sure you do what you can to keep your business operating well Consider what would have happened to the aforementioned company if it had been a single employee responsible for all those negative reviews? Death to the company, and it’s all because of one person So, make sure you’re keeping track of how your employees are interacting with your clients

* Record your customer calls so there’s no he said she said arguments That way you can use irate calls as learning tools to teach your employees how to handle angry customers and placate them without allowing the situation to escalate to negative online activity

* Review all the correspondence between your clients and your business Make sure it’s always polite and ends with the client’s best interest at heart

* Set up a Google Alerts account so that you can be aware of what people are saying about you online, and you can address those issues directly

The bottom line here is a no brainer â€" keep your customers happy While happy customers are less likely to post positive reviews online than unhappy customers, no reviews are better than an onslaught of negative reviews Do whatever it takes to make customer service your number one priority, and keep your SEO rankings climbing

Optimum7 can help you climb the SEO ranking ladder with its reputation management techniques Contact us today to help repair or maintain your company’s reputation You can call us at 1-800-736-9618

Click here to read the rest of Online Negative Reviews. If you enjoyed this article, you also might like our other stories about Internet Marketing Company.

Related Blogs

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox
powered by Linkubaitor
This entry was written by admin, posted on January 7, 2011 at 6:22 pm, filed under Article Marketing. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.

Leave a Comment

Your email is never published nor shared.

(required)
(required)