Articles Vs Press Releases For An Online Marketing Strategy

Author : Frank Breinling

If you are in the process of creating an effective online advertising and marketing campaign you should understand the differences between articles and press releases Both these concepts have advantages for attracting more visitors to a website If you have limited time and money to devote to your campaign, take a moment to discover which option should best be used and why

An article is a document that you would create and submit to an online directory The information it contains should be interesting to the viewer and in some way relevant to the products or services you offer through your portal In the article you can place links to your website so that an interested party can be redirected to your home page

Depending upon the directory chosen, an article can be topical and opinionated, but keep in mind that most directories do not want articles that are overly promotional The main point of the document should be to provide information to the reader

Article marketing has many benefits For example, it offers a huge reach that is not possible with other forms of advertising Also it can be used to increase search engine optimization, this is essential today in the highly competitive online world If you can submit information with a back link to your site, which is then ranked highly by the mains search engines, be ready to receive a huge amount of traffic

Press releases are also a useful tool to integrate into your marketing strategy They differ in a number of ways from articles A press release is not general; it would carry information relating to a specific product, service, event, or offer For example, if you have a website that sells clothing you can send out a press release when you have a new range of stock

Press releases are only of value in the short term as the data they carry can quickly become redundant, this is not the case with articles as the information they contain can be of interest for many years Both articles and press releases have the benefit of being able to be picked up by other sites and blogs In fact there are certain portals that would be interested in carrying your press releases as it can attract more traffic to their own web pages

The way in which articles and press release are constructed and submitted is dramatically different An article can talk in detail and at length on a particular subject or topic whereas a press release should be brief and to the point For an article to be approved by a directory the grammar and sentence construction must adhere to traditional English language concepts A press release on the other hand can be structured in an easy to digest format

Which option would best suit your needs would depend upon your overall aim If you are after a long term interest from internet users, articles may be preferable, whereas if you want to receive a high number of visitors in the short term opt for creating press releases

How about running your very own article directory and take advantage of all the benefits, click here and I’ll show you, http://homeforarticles.com – Visit my blog at http://breinling.com for strategies of how to earn money online.

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This entry was written by admin, posted on November 21, 2010 at 1:00 pm, filed under Article Marketing. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.

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